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Marketing Manager
Minimum 6 years in FMGC, experience in skin care business preferred.
- Identity and build strategic brand and marketing directions for assigned brands
Devising strategic marketing plan with direct P&L responsibility for the assigned
skincare brands for China market
- Work closely with internal R&D and involves in new product development
packaging projects, from concept transformation to commercialization and distribution
- Work closely with market research company and production house to
develop all ATL and BTL materials
- Lead and supervise consumer /market research projects in China
- Keeping close contact with Regulatory team in our factory in order to maintain a
thorough and current understanding of labelling, standard laws for consumer goods of
PRC market
- Supervising product manager in promotion and advertising plan execution for China market
Providing branding guidelines in terms of counter design, product planogram, key
advertising visuals, POPM development and etc.
- Assisting Marketing Director in overseeing assigned category business and P&L
- Overseeing the setting of annual and monthly sales budget by working closely with
- Marketing Managers of other product line as well as general sales team
- Establishing and managing critical key performance indicators for general trade sales
team so as to drive them working towards company target.
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